CBR News: Vince, before we start talking in detail about some of the new 10-for-10 titles, I’d like to touch on the teaser Aspen released for the promotion. How was the decision made to feature the series’ female leads in such a prominent fashion?
Vince Hernandez: We didn’t start out intentionally to make it a full-on, all female piece; it just organically worked that way. I won’t say we sat down and said, “Hey, we’re going to do a poster with ten females.” Ultimately, a lot of times these things are decided by what we think will be the best character for the piece, what we thought would make for the strongest composition of the overall poster. When we did this 10-for-10 poster, looked at each title, looked at the main characters for each series and said, “Which character do we think visually will be the most striking for the piece and which will be the most recognizable?” For the five returning 10-for-10 books, we wanted to make sure we had a character that would be recognizable — for example, Aspen Matthews or Grace from “Soulfire” or Iris from “Executive Assistant.” Our fans, when they see those characters, they know instantly what to expect. So we definitely wanted to put those on the returning ones.